When to Update Content in Online Store by digital Agency?
The main requirements for the content of the online store:
uniqueness;
informativeness;
ease of presentation;
high literacy rate;
compliance with the requirements of search engines.
To understand what information is worth supplementing and changing, you need to regularly analyze the content, track new search queries, and study the content of the leading competitive sites in the niche.
Systematic editing is necessary for absolutely all pages and sections of your site like mask related section of RedLEOs.. But it is recommended to pay special attention to:
the main page - the relevance of the text, its structure and seo-optimization;
product cards - information about current prices and the availability of goods in the warehouse, the correctness of the specified characteristics, the quality of images;
blog - the choice of topics of interest to the audience, the format for submitting materials, the regular release of new publications;
section with contact information - the correctness of the specified addresses, phone numbers, company details, links to accounts in social networks.
Techniques that make it easy to update content
The most obvious way to update your content is to create text, graphics, or video footage from scratch. But it is not necessary to always use only this option, because it is the most expensive in terms of time and financial resources. There are a few simple add-ons that are worth incorporating into your content strategy as well. They make website content more attractive to users and search engines.
Automatic generation of new dates
Post the latest dates under your published content using dedicated tools to set up automatic date generation. This is an extreme measure, but quite acceptable if there is a lack of time for frequent full-fledged updates. However, it can be applied provided that the content remains relevant and useful to readers.
Links to other pages or articles of similar topics
Added links are also accepted for updating. Do internal linking:
link together old and new articles on similar topics;
link to low traffic pages in popular publications;
place in articles links to the home page, categories in the product catalog and sections covering similar or related topics;
accompany links with text to encourage the transition.
Internal linking helps to distribute link power, increase the relevance of pages important for promotion, reduce bounce rates and increase viewing depth. All this has a beneficial effect on indexing. The main rule is to harmoniously fit links into the content and not overdo it with their number.
Insert relevant images
A lot of information is poured onto Internet users every day. Because of this oversaturation, most content is ignored or skimmed over. In order for it to attract attention, you need to make it useful, easily digestible and memorable. For this, text alone is not enough.
Add attractive illustrations and relevant pictures to existing articles on the site. You can find them on various free photo stocks.
Easy page optimization
Traffic can skyrocket even after changing the title - the title of the page displayed in the top field of the browser, search results or social networks. This tag affects click-through rates and rankings. Make it readable, add popular keywords from the semantic core, do not go beyond the optimal length - 55-90 characters.
Changing headers
You can also correct the titles - this will also be considered by search robots as work on content and improving the resource. To make them "sell" and interest, entrust the authors or come up with not banal, spectacular phrases that contribute to viral spread . Headlines should catch and intrigue the reader, meet the expectations of the target audience, and contain keywords.
Uploading supporting documents
Documents confirming the experience, expertise and professionalism of the company are also part of the content. Upload existing certificates, licenses, awards and diplomas to the website of the online store. This will increase the level of confidence of visitors.
Checking and adding comments
Spam comments in open discussion threads or user questions that are left unattended by the support team have a negative impact on the reputation of the site. Set aside time in your schedule to work with comments:
reveal hot topics;
answer questions;
remove objections;
clean up spam.
Each new comment that does not contain spam information and malicious links is an additional plus for the site from the search engines.
Common content mistakes in e-commerce
When working with content on the site, it is important to avoid such typical mistakes:
A one-time burst of activity. Continuous systematic changes and improvements are encouraged, which are carried out according to a pre-approved schedule.
Unoptimized structure of keywords. All published materials must be related to direct commercial purposes by topic and key. You also need to optimize your meta tags and headings. But you shouldn't use too many keywords with high density.
Inconsistent internal linking. You should distribute the link weight evenly, use the correct anchors and not place more than 3-5 internal links on one page.
Low quality content and difficult to read text. It is necessary to post materials without factual and grammatical errors, complex terminology, abstruse phrases and unnecessary "water". The main requirements are uniqueness, a sufficient level of expertise, up-to-date data, high-quality, meaningful visual content of the optimal format and size.
Lack of a well-thought-out promotion strategy. It is advisable to attract influential experts to create content, run ads on social platforms, set up targeting, and transform complex information into interesting infographics. It is worth constantly optimizing the content of the site, adjusting it to the interests and needs of the audience.
Findings
Abandoned sites are of no interest to anyone. Having opened the website of the online store, the visitor expects to find answers to questions and see useful, fresh publications. Try to regularly update your content, offering users the most interesting, relevant and relevant information. Systematic updates indicate that the resource is "alive" and active. And this is important both for potential buyers and for search engines that notice even minor changes.
